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Z Athlete Group to Launch the First AI-Driven Track & Field League Powered by Motion DNA™
WITFL Holdings, Inc., a wholly owned subsidiary of Z Athlete Group, Inc., announced plans to launch the World Indoor Track & Field League (WITFL) and TrackFIT™ as the first AI-driven track and field ecosystem built around real-time human movement data. WITFL and TrackFIT™ are designed as technology delivery systems, providing athletes and everyday participants direct exposure to Motion DNA™ Signature Tracking — the Company’s proprietary method for measuring, identifying, and

Public Relations
Dec 26, 20252 min read


Z Athlete Group Announces Pending Acquisition of All Assets of Biopods Inc. and Barefoot Science
Intellectual Property, Launching “Fitness from the Ground Up” Initiative Las Vegas, NV — December 20, 2025: Z Athlete Group, Inc. announced today that it has entered into two separate asset purchase transactions. The first is with Biopods Inc. for the acquisition of all Biopods assets, including intellectual property, product designs, molds, tooling, and inventory. The second is with Roy Gardiner for the acquisition of all intellectual property and patent assets associated wi

Public Relations
Dec 20, 20253 min read


Z Athlete Group Reaffirms Technology Deployment Focus in Las Vegas With Approved Short-Term Event Site
December 2025- Las Vegas, NV: Z Athlete Group, Inc. reaffirmed its commitment to advancing and deploying its AI-driven performance technology in Las Vegas, while maintaining flexibility around venue structure and long-term site selection. The Company has received approval for a short-term lease that would allow for the erection of a temporary structure, a format commonly used in Las Vegas for large-scale events. The approved site is intended to support early technology deplo

Public Relations
Dec 8, 20252 min read


Z Athlete Group Terminates Escrow on Previously Announced Las Vegas Site and Advances Expanded Rights-of-Use Agreement
October 20, 2025 - Las Vegas, NV- Z Athlete Group, Inc. announced that it has terminated the previously disclosed escrow arrangement related to the same Las Vegas property earlier announced as the initial Z-Athlete Village site and, following completed due diligence, is now advancing a potential rights-of-use and operating agreement for that same property. The revised structure replaces the escrow-based approach and expands both the size and scope of the Company’s planned u

Public Relations
Oct 20, 20252 min read


Z Athlete Group Engages Independent Auditor and Financial Reporting Advisors in Preparation for S-1
October 10, 2025 - Z Athlete Group, Inc. engaged independent firms during 2025 to support financial reporting and audit requirements as part of the Company’s public-company readiness efforts. Gillespie & Associates of Vancouver, WA has been engaged as the Company’s independent auditor to conduct audit procedures in accordance with applicable accounting and regulatory standards. Separately, Tempe, Arizona based accounting firm Rivers & Morehead was engaged to provide financial

Public Relations
Oct 10, 20252 min read


Z Athlete Group Engages Craft Capital to Support AI-Driven Platform Expansion and Public Market Strategy
September 5, 2025 - Las Vegas, NV - Z Athlete Group, Inc. has engaged Craft Capital Management to support the Company’s public market strategy and the continued expansion of its AI-driven human performance platform. The engagement is centered on advancing Z Athlete Group’s artificial intelligence capabilities across Motion DNA™ Signature Tracking, EchoTrak™, and venue-based deployment systems. In connection with the engagement, the Company secured a $15 million firm commitmen

Public Relations
Sep 9, 20251 min read


Z Athlete Group Expands SEC Counsel Team With Capital Markets Law Group
September 2025 Z Athlete Group, Inc. expanded its securities and capital markets legal team in September 2025 with the addition of Matt Stout and Capital Markets Law Group. The expanded SEC counsel team supports the Company’s ongoing preparation of a registration statement on Form S-1 and related public-company readiness activities. The engagement adds additional depth in capital markets law, SEC disclosure, and transaction execution as Z Athlete Group advances its AI-driven

Public Relations
Aug 18, 20251 min read


Z Athlete Group Evaluates Las Vegas Sites in Support of Z-Athlete Village Headquarters Plan
Z Athlete Group, Inc. identified potential Las Vegas sites in 2025 to support the planned development of Z-Athlete Village, consistent with the objectives set forth in the May 2025 Shareholder Contribution Agreement. Potential 9.28-Acre Parcel – Company Evaluation The Company entered into escrow with respect to a potential 9.28-acre parcel, with escrow opened through a U.S.-based escrow company. Any acquisition remains subject to ongoing due diligence, definitive documentatio

Public Relations
Aug 18, 20252 min read


Z Athlete Group Retains Corporate Counsel and Initiates S-1 Registration Process
June 2025- Las Vegas, NV - Z Athlete Group, Inc. retained Michael Krueger as corporate counsel and engaged Lucosky Brookman LLP in June 2025 to advise on securities matters and to initiate the preparation and filing of a registration statement on Form S-1. The engagement reflects the Company’s intent to pursue a public listing and to access the public capital markets as part of its long-term growth strategy. Z Athlete Group is targeting a potential public listing on the New

Public Relations
Jul 1, 20251 min read


Motion DNA™ Signature Tracking Designated as Core Technology Platform
Z Athlete Group, Inc. formally established Motion DNA™ Signature Tracking as its core measurement framework in June 2025. Motion DNA™ represents the Company’s foundational principle: every person moves in a way that is unique to their own Motion DNA™ Signature. This principle was first identified by the Company’s founder, Zig Ziegler, in 1999 through applied work in sports kinesiology, biomechanics, and human movement analysis. The insight recognized that movement is not gene

Public Relations
Jun 30, 20251 min read


Provisional Patent Filed and Motion DNA™ Signature Tracking methodology Assigned Z Athlete Group, Inc.
June 23, 2025 - Z Athlete Group, Inc. announced that on June 20, 2025, its founder and CEO, Zig Ziegler, filed a U.S. provisional patent application covering the systems, methods, and applications underlying Motion DNA™ Signature Tracking. The provisional patent application outlines a comprehensive intellectual property framework, including over 65 independent claims and more than 300 dependent claims, addressing the measurement, identification, and tracking of individual mov

Public Relations
Jun 23, 20251 min read


Introducing My Assistant Coach: Pioneering the Future of Coaching, Training, and Physical Therapy
In the ever-evolving landscape of sports, technology and data have become the cornerstones of effective coaching, training, and injury prevention. My Assistant Coach is not just another tool; it's a transformative, standalone app that redefines the roles of coaches, trainers, and physical therapists. This revolutionary app does the heavy lifting for you, providing an unparalleled level of support by automating the coaching process, offering real-time feedback, and enhancing i

Public Relations
May 27, 20255 min read


Shareholders Enter Agreement to Support planned "Z-Athlete Village" ; Company Headquarters and Technology Platform
May 25, 2025 - Las Vegas - Z Athlete Group, Inc. entered into an agreement in May 2025 with certain shareholders providing for the contribution of venue assets to the Company in consideration for the issuance of equity. The agreement contemplates the contribution of strategically aligned venue assets, with an agreed reference value of approximately $80 million, in consideration for equity. These assets are intended to support the Company’s planned headquarters footprint, inc

Public Relations
May 26, 20251 min read


Z Athlete Group Formed and Completes Initial $5 Million Platform Asset Acquisition
Sheridan, WY - May 11, 2025 - Z Athlete Group, Inc. was formed on May 5, 2025 to build an integrated sports technology and sports tourism platform combining biomechanics, artificial intelligence, data-driven competition, and venue-based operations. The Company was established as a holding company to consolidate proprietary technology, operating businesses, and scalable sports assets under a unified corporate structure. Initial Asset Acquisition Upon completion of its formatio

Public Relations
May 11, 20252 min read


Officer Appointments and Initial Board Structure Established
May 6, 2025 Z Athlete Group, Inc. announced its initial officer appointments and Board of Directors structure at formation in June 2025, establishing leadership, governance, and committee oversight. Officer Appointment Zig Ziegler – Chairman of the Board and Chief Executive Officer - As Chairman and CEO, Mr. Ziegler oversees corporate strategy, technology vision, intellectual property, sports league development, venue partnership strategy, and capital markets preparation. Bo

Public Relations
May 6, 20251 min read
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